Services
Brand identity
Art direction
Graphic design
UI design
UX design
Web development
Credits
Daniel Lindholm
Jimmy Gustafsson
Linnea Källström
Nina Känsälä
Emelie Broman Tegelberg
Robert Fransson
Jimmy Shimizu
2021
Sports and recreation
Lövsta Stuteri is one of Sweden's most renowned stud farms. Their vision is to improve Swedish and international equestrian sports with a spirited focus on sustainability. Through close collaboration with them we created a new website that reflects the farm atmosphere, passion and cunning as well as enhancing unique customer interactions — like ordering stallion sperm online. We were also asked to revise and update their visual identity to better align with brand values. The previous profile were percieved as too conservative and almost royalistic in tone. Leaving only the logotype unchanged we took inspiration from the surrounding nature and traditionally "Falu red" buildings and transitioned the visual identity to fit a friendlier, more inclusive stud farm brand.